1930s — The Invention
Born out of necessity. Champion Athletic Apparel designed heavy sweatshirts to keep workers and athletes warm. Function first, fashion later.
1950s — High School Status Symbol
Hoodies leave the locker room. Athletes started giving their hoodies to girlfriends. Suddenly, sportswear became casual wear and a symbol of loyalty.
1970s — The Rebellion Era
The Bronx births hip-hop, and hoodies become the uniform. Graffiti artists stayed anonymous. Breakdancers moved freely. On the West Coast, skaters rocked hoodies as they defied rules and created their own subculture.1976: Rocky runs up those steps in a grey hoodie. The symbol of resilience is born.
1980s — Streetwear Becomes Armor
Hip-hop culture makes hoodies mainstream in street style. Rappers dressed like athletes to emulate strength and dominance. From block parties to battles, the hoodie was for those who demanded respect.
1990s — The Mainstream Takeover
Enter gangsta rap, skate culture, and underground scenes. Wu-Tang, Cypress Hill, and every local hero were rocking hoodies. Police didn’t like it — which made it cooler. The hoodie became synonymous with subversion.
2000s — Silicon Valley Power Play
Mark Zuckerberg wears a hoodie to a Wall Street meeting (Power Move)The message: We don’t need suits to control the future. The hoodie became the uniform for startup kings and digital disruptors, but it never lost its edge. It still belonged to the streets, to the warehouses, to the night.
Today — Still The Rebel’s Armor
From the streets to boardrooms, raves to runways — the hoodie never lost its grit. it's not just comfort — it’s culture, confidence, and quiet rebellion.
The Greta AF Hoodie: For the Ones Who Don’t Ask for Permission
Made for nights out, early flights, warehouse dancefloors, and scheming your next move.
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